Brand

The Strive logo, mark, colours and typefaces, for anyone writing about us or building with us.

Logo

Strive wordmark
WordmarkOriginal artwork, for dark backgroundsSVG
Strive wordmark on light
Wordmark on lightDark lettering, original teal detailSVG
Strive white
WhiteOne colour, when colour isn't availableSVG
Strive black
BlackOne colour, for print and embossingSVG

Mark and app icon

Strive v mark
V markOriginal V and dot, on darkSVG
Strive v mark on light
V mark on lightOn lightSVG
Strive app icon
App iconOriginal icon from the Strive siteSVGPNG

Colour

Click a colour to copy it

Type

Outlined Strive wordmarkUse the original artwork. The wordmark is not a font and should not be retyped.
Aa BbBricolage GrotesqueHeadlines, bold and tight. Free on Google Fonts.
01 AaIBM Plex Sans and JetBrains MonoBody text in Plex Sans, labels and data in JetBrains Mono. Both free on Google Fonts.

Using the logo

Do

  • Use light lettering on dark backgrounds and slate lettering on light ones.
  • Keep the V, dot and teal detail together, with clear space around the mark.
  • Keep the wordmark at least 90px wide and the V mark at least 20px tall.

Don't

  • Stretch, rotate, outline or add effects to the logo.
  • Change the teal detail, or use one colour where the colour version works.
  • Remove the dot, redraw the V or typeset a replacement wordmark.

Writing about Strive and need something that isn't here? Email hello@strive.us.

Which document-heavy job would you hand over first?

Bring one process you want to improve and the information behind it. We build the first version with you in the session, so the first thing you see is your own work, running.

Contact Sales

An hour of your time and a process you know well. That's all it takes.